Posts made in April, 2013

Show 13: Social Media is about people

Posted by on Apr 29, 2013

Shopping mall“People buy from People” doesn’t change because we use social media.

That’s why Alex Luff , CEO of Corporate Edge, talks about B2P and why James Day, Community Manger of Ingenious Britain, creates opportunities for very small businesses - the backbone of the British Economy - to support each other.

In this show Alex and James talk about how they helps organisations to empower people in order to:

1. create better organisations

2. create better branding/marketing/messaging

3. create better communications/customer service

4. create better products

Podcast: Play in new window | Download (Duration: 30:44 — 42.2MB)

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Show 12: Social Media Influence

Posted by on Apr 22, 2013

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What does it take to become a person of influence in Social Media?

Do you have the power to influence others? if you recommend something do others listen and adapt their behaviour?

These are the people that have always been sought out by marketing and PR agencies and until the advent of social media it was usually the rich and famous who were labelled as influencers.

Now, thanks to social media there are other ways to build your influence and the marketing and PR people are turning to different ways to identify the influencers in specific markets.

Listen to Nathalie Nahai and Gabrielle Laine Peters explain what influence is and how someone can become a person of influence in this context:

Podcast: Play in new window | Download (Duration: 27:16 — 37.4MB)

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Show 11: Social Media Communities

Posted by on Apr 15, 2013

social media communities

Picture Credit Will Lion

What’s the best way to create a social media community?

Vikki Chowney, Head of Community at TMW, leads a team of 12 community managers for a range of brands within Unilever, Nestlé, General Mills and Reckitt Benckiser as well as Sony Mobile and Infiniti.
Listen to Vikki as she explain what a social media community is, why it is so valueable and talks about the best way to create and manage communities.

Podcast: Play in new window | Download (Duration: 26:51 — 36.9MB)

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Show 10: How do you measure Social Media ROI?

Posted by on Apr 5, 2013

Einsten ROI

Can you measure ROI on Social Media?

This hotly debated topic is the subject of this show with star guest Olivier Blanchard, author of ”Social Media ROI: Managing and Measuring Social Media Efforts In Your Organization”   Link: http://amzn.to/eQuV7I

Olivier explains why ROI needs to be a financial measurement and also explores the idea that social media is not just a part of the marketing function but needs to be part of every department, especially sales.

Podcast: Play in new window | Download (Duration: 28:25 — 39.0MB)

This topic was so popular on our Google Plus Community that we asked Olivier to come back and do another show - listen to The ROI of Social Media Part Two in Show 14.

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