Posts made in July, 2013

Show 26: Mobile first and often

Posted by on Jul 29, 2013

Smart phone images

Is your platform and website mobile friendly and socialised?

Alan Moore, author of No Straight Lines and our guest on Show 4 is back to talk about the rise in the use of mobile devices to access social  networks and the importance of socialising e-commerce platforms.

Alan’s presentation “Society, Organisations, Economies Re-Shaped by Mobile” has been watched over 92,000 times on Slideshare.

Podcast: Play in new window | Download (Duration: 31:06 — 42.7MB)

Follow Alan on Twitter

Read about Alan’s work ……. 

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My social media journey - Week 5

Posted by on Jul 28, 2013

Andy Hatcher of The Mapp talks about links and backlinks

Andrew hatcher

(Andy is the MD of  The MAPP Ltd., a company that provides simple visual planning solutions)

“Nonsense and beauty have close connections.” E. M. Forster

 

Listen to Andy’s interview on Show 20 Mapp-logo-R-80

Visitor numbers are still rising although only just about up to 243 – Summer affects everyone I am informed… 3 more free account signups which makes 27 in total.

So this week I started to have a look at the world of links – or perhaps more correctly “backlinks”. Now these little critters seem to have a special type of magic when it comes to search engines and what they are really looking for in terms of ranking your site. 

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Show 25: Social media and blogging three times a day

Posted by on Jul 23, 2013

Keyboard key depicting number three How does blogging three times a day affect your stats?

Graham Jones, Internet Pyschologist, has been blogging every day for several years. His blog was recently voted number 4 in the world’s top 100 psychology blogs. He talks to us about the pros and cons of blogging three times a day and how blog comments are now more commonly left on social media sites instead of the blog.

Podcast: Play in new window | Download (Duration: 29:12 — 26.7MB)

Find Graham on Twitter or http://www.grahamjones.co.uk/

Read more about Graham here ……..

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Show 24: Social CRM

Posted by on Jul 15, 2013

Four faces of customers from happy to sad Does a Social CRM help us manage customers better?

Don Wiid of Contact Edge CRM talks about the way CRM systems are changing and adapting to the way customers want to be managed. Now that 57% of conversations take place prior to a sale (from IBM paper “From social media to Social CRM What customers want”) the customer relationship is moving away from management and more towards stewardship.

Podcast: Play in new window | Download (Duration: 26:53 — 36.9MB)

 

Don believes that any CRM is better than no CRM and has lots of information on his website about how to choose the best CRM for your business whatever its size. One of the examples Don uses is Coldstone Creamery 

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My social media journey - Week 4

Posted by on Jul 8, 2013

Andy Hatcher of The Mapp continues charting his Social Media journey.

Andrew hatcher

(Andy is the MD of  The MAPP Ltd., a company that provides simple visual planning solutions)

“Words are, of course, the most powerful drug used by mankind.”  Rudyard Kipling

 

Listen to Andy’s interview on Show 20 Mapp-logo-R-80

Producing engaging and valuable content

Visitor numbers are still rising although only up to 159 from 120 – I am confidently told that these numbers mean nothing at this stage but I do like to measure so I will use them as a guide – only 5 new free account sign ups but if I’m getting more than zero then I’m happy.

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