Keeping clients is an important part of the relationship and Kelly Anstee of Tyrrell and Company explains what works for her.
I often ask my clients why they stay (I passionately believe in customer service) and this was one response I received:-
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As professional sectors such as law and accountancy face increasing pressure to engage with their future and current clients, Paul Hutchinson tells us that social media can play a massive part in their success.
Let’s quickly lay an argument to rest straight away, social media is here to stay. You might think it odd that someone in my position feels the need to highlight that in an opening sentence but you’ll be surprised how many professions still think that Facebook, Twitter, LinkedIn, et al are just a fad.
Episode 7 of The Social Media Show dealt with the question of whether organisations should outsource their social media to a third party agency.
This topic always sparks a healthy debate. I’m going to tell you why you should never do it. Never, never, never… Ever!
Learn MoreBob Brotchie, owner of Anglia Counselling, Newmarket and innovative creator of the In Case of Emergency (ICE) program considers a solution to a growing issue. What happens to your social media account when you are no longer around?
This post first appeared on Bob’s Anglia Counselling Blog
Almost three years ago, one of my social media connections died suddenly in a tragic accident. A year passed and this connection and her lovely image still appeared in my social media platforms.
The feelings I had about this were mixed; on the one hand, I want to remember. On the other, I was upset, and left wondering where the responsibility lay with closing her social media accounts, and if that’s what her loved ones wished. What did they want?
Reflecting on this again, I thought of a potential opportunity to manage this in future by offering and sharing a planned response that will reduce some of the pain for similar situations in the future.
The Social Media Account Holder provides an advanced directive to a Social Media Appointed Person in advance of their sudden, unexpected death about whether to keep SM accounts ‘open’ – where permissible; or where all, or selected accounts are to be closed.
The Next of Kin is an agreed facilitator who may accept contact from the Appointed Person – where agreed – for the purposes of the AP providing support in regards to the deceased’s social media ‘estate’. The Next Of Kin will have been made aware of the wishes expressed by the SM account holder, whether accounts are to be closed, etc.
The Appointed Person agrees to be the facilitator at the behest of the SM accounts holder and to exchange email and phone contact details and share copies of the advanced wishes. The AP will act only on the Next of Kin’s wishes regardless of whether they are outside of the SM accounts holders wishes, except where challenged in law.
As with my ICE program, ideas that empower, and which are cost-neutral to implement and that encourages the facilitator to choose, is in my opinion critical
There are a number of options that offer services to maintain your presence when you no longer physically exist. These are all well and good if you wish to continue on in some way after your life has ended, but what if you don’t, and even more importantly, who knows when your time will be up? What you pre-plan today for your messages may be outdated when you die.
If you’d like to know more contact Bob
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Right. We’re going to come up with ideas for your next 25 blog posts.
Don’t say we’re mad, and don’t run away screaming. With a bit of thought it need not be as daunting as it sounds, and you’ll find a little planning goes a long way!
Let’s break it down. Your schedule could look like this…
One of the most common issues that comes up during our workshops on writing for social media is knowing what to say.
You’ve got your shiny new Twitter and Facebook accounts but what are you actually going to say on them?
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