Are digital communication agencies outdated?

Gini Dietrich Founder at Arment Dietrich, integrated marketing communication firm and author of Spin Sucks and Paul Sutton Independent Digital Media Consultant at Paul Sutton LTD debate whether traditional agencies that hire for roles rather than skills are outdated and whether freelancers offering expertise in specific skills give better value. A specific campaign using freelance writers for Comprogear Compression Sock Sizes click here is discussed, along with the final outcome of using in-house vs freelance writers.

We cover business continuity, virtual working, relationship building and the pros and cons of employing staff versus hiring freelancers.