“People buy from People” doesn’t change because we use social media.
That’s why Alex Luff , CEO of Corporate Edge, talks about B2P and why James Day, Community Manger of Ingenious Britain, creates opportunities for very small businesses - the backbone of the British Economy - to support each other.
In this show Alex and James talk about how they helps organisations to empower people in order to:
1. create better organisations
2. create better branding/marketing/messaging
3. create better communications/customer service
4. create better products
Podcast: Play in new window | Download (Duration: 30:44 — 42.2MB)
Alex is the CEO of Corporate Edge, “putting people at the heart of business communication”. As well as talking brand and digital Alex is a music and film lover
http://corporateedge.com/blog/join-tech-free-revolution/
http://corporateedge.com/blog/be-tech-free/
Connect with Alex on Twitter and find out more about him here: http://twylah.com/alexluff
James is a recent graduate working for Ingenious Britain. He describes himself here:
“My goal is to bring the fun back into business - through social media and my own content, I think that it is possible to provide a personable and efficient service to customers, without forgetting that a smile and a bit of a laugh can go an awfully long way in business.
I’m lucky enough to be in a position to utilise all of my strengths my current position at Inteligis, which not only provides me with social media opportunities, but writing and multimedia ones too - whilst simultaneously having the creative freedom to investigate new things and learn new techniques. Using Pinterest and making infographics for the first time were particular ‘I don’t have a clue what I’m doing, but just roll with it’ moments. The next stop: mastering Google+. Gulp.
In my spare time I’m a regular contributor to StudentBeans.com, providing prospective and existing students some useful (and some not so useful) advice on all facets of university life. Not only do I feel like a guru, but seeing your name in print makes it all worthwhile.
I’ve also had articles credited to me on sites as varied from FourFourTwo.com, Instant Impact, www.spurs-web.com, and the Copywriting Apprentice. I’ll be more than happy to show them to you.
I also enjoy watching (sometimes), and playing football, pub quizzes, reading, trying to help people out, and making lists.
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