Hear how some retailers are using social media to drive sales
Pete Doyle of Social Retail talks to Nikki Finnemore of Curious Orange about how to use social media to drive sales and how the High Street could attract shoppers back to stores with a bit of imagination and some social power.
Georgie Newbery of Common Farm Flowers explains why she chose to use Twitter to launch and grow her business as an alternative to traditional marketing and PR and why, three years later, with 3,700 twitter followers, she’s glad she did.
Pete Doyle
Nikki Finnemore and
Georgie Newbery
Podcast: Play in new window | Download (Duration: 26:31 — 36.4MB)
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Pete started his retail career with Waitrose and Marks and Spencer, managing eCommerce for ToysRUs, Hamleys of London and Direct Wines before going on to start Social Retail Limited, the Global Social Media and eCommerce Management Training and Consultancy Specialist for Retail, Education and Music Sectors.
An expert in using social media in a retail environment and empowering shop floor staff to become ambassadors through the ’tweeting from the shop floor’ training programme for retailers.
Pete recently ran a workshop for the MBA executives at The Henley Business and helps to deliver the future50 programme at University of Reading for social media apprentices.
Pete’s social retail blog is ranked no 1 on Google out of over 800 million pages and offers thoughts and insights into the impact of social media on retailers.
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