How do you know which personality types react best with your social media content?

Stephen Haggard of www.cambridgepersonality.com, soon to be relaunched at www.personalityhq.com , talks to us about how to discover which personality types are most likely to respond to different types of content. Stephen’s company designed a scientifically valid personality questionnaire and made it available on Facebook. Seven million respondents later they had a huge amount of data that can pinpoint very accurately how specific personality types behave on-line and interact with different types of content.

This is the scientific article about the technology  pnas.org/content/110/15/5802.abstract  and there are case studies on the website.

Podcast: Play in new window | Download (Duration: 26:36 — 12.2MB)