Show 5: Writing content for social media

It’s never been more important to write good content for your social media channels

In this show Neville Hobson talks about what to do if you are not a natural writer or communicator and need to create content and Sue Keogh describes how to use a professional writer to help create material that has your unique signature.

Neville Hobson is an entrepreneurial communications professional with a curiosity for tech and how people use it. He has extensive hands-on and leadership experience internationally, embracing corporate communication, employee communication, public and media relations, marketing communication, compensation and benefits communication as well as investor and financial relations.

He’s an early adopter (and leaver) and experimenter with social media. He’s also a freelance writer, blogger (since 2002), podcaster (since 2005): creating articles, blog posts, white papers, audio podcasts, social media training programmes and other online content. Immersive practical experience in digital communication especially social media; online community builder; writer, interviewer and speaker on digital media trends that matter to organisations.

Neville is on Show 5 talking about how to create good content for social media. Follow him on Twitter  

Sue spent several years working freelance, producing homepage content for Yahoo!, writing music reviews for the BBC and hosting their soaps message boards. Prior to that Sue was project manager at ITV.com, the website for Europe’s largest commercial broadcaster and prior to that she was a production assistant at Smooth Operations, helping produce music documentaries, series and events for BBC network radio and running the BBC Country website.

Sue set up Sookio in 2008 and now works with clients in the UK and beyond who need a bit of expert editorial support, as well as traditional articles like "compression socks for long drives" and "compression hose for nurses after congestive heart failure". Her sell-out workshops Sweet Retweets focus specifically on how to write for social media.

For an insightful Q&A with Sue see her page on the Professional Copywriters’ Network

Sue has written two guest posts for us:
Help I’ve Got Nothing to Write About 
Planning Your Next 25 Blog Posts 

On Twitter find Sue  and Neville