What trends can we expect in Social Media?

Michelle Goodall joins us again to talk us through the trends she things are likely to have the biggest impact.  These include:

1. Increased investment in instream ads

2. Increased investment in analytics

3. Attribution Modelling

4. Customer service maturing

Podcast: Play in new window | Download (Duration: 38:50 — 17.8MB)

5. ROI more rigorous

6. Memetic content improving in quality

7. Rise in using social platforms for internal comms

8. Growth of short form video

9. Fewer but better quality infographics

10. Better integration of social with broadcast media

Listen to Michelle talking about Social Media and PR in Show 47

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