Why Certain Things Catch On… and others don’t

Mike Cornwell, the CEO of the IDM talks to Anna and Anna about viral campaigns and whether there is a formula for success or whether it is just down to luck.

The Institute of Direct and Digital Marketing is the UK’s only government-approved Institute for the professional development of direct and digital marketers, offering a broad range of practitioner-taught training courses and ten internationally recognised professional marketing qualifications.

Podcast: Play in new window | Download (Duration: 22:26 — 10.3MB)

You can connect with Mike on LinkedIn.